PRADA CATWALK MAN SS 2012, ITALY, MILAN, 2011
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By OMA © All rights reserved
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The audience is organized in a perfect field. 600 visitors sit on
individual blue foam blocks distributed over a 1.5 x 1.5 meter grid
spread through the entire hall. Models flow through the
highly-organized audience, following multiple choreographed routes
that allow maximum visibility. more.. |
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The field is a commentary on the audience, transformed from
indeterminate crowd to regimented, possibly anxious, isolated
individuals. Each guest becomes a challenge for the new fashion;
each confrontation becomes highly personal…
The field is based on a zero degree approach: a spatial system as opposed to an elaborated design... Artificial grass covers the floor. Light is provided by 16 panels of 30 PAR lights each, vaguely resembling stadium lighting systems. The set up refers to the imagery of a geometric outdoors; the audience participates in a perfectly organized picnic… |
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CREDITS
Partner in charge: Rem Koolhaas Associate in charge: Ippolito Pestellini Laparelli Team: Midori Hasuike Adrienne Lau |
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