PRADA CATWALK MAN SS 2012, ITALY, MILAN, 2011
By OMA © All rights reserved
The audience is organized in a perfect field. 600 visitors sit on
individual blue foam blocks distributed over a 1.5 x 1.5 meter grid
spread through the entire hall. Models flow through the
highly-organized audience, following multiple choreographed routes
that allow maximum visibility.
The field is a commentary on the audience, transformed from indeterminate crowd to regimented, possibly anxious, isolated individuals. Each guest becomes a challenge for the new fashion; each confrontation becomes highly personal…
The field is based on a zero degree approach: a spatial system as opposed to an elaborated design...
Artificial grass covers the floor. Light is provided by 16 panels of 30 PAR lights each, vaguely resembling stadium lighting systems.
The set up refers to the imagery of a geometric outdoors; the audience participates in a perfectly organized picnic…
Partner in charge:
Associate in charge:
Ippolito Pestellini Laparelli