LV Creative Talk: The Power of Architecture in the Luxury Industry

The idea of architecture design is similar to the root of Louis Vuitton, which was designing a trunk. Both architecture and trunk are invented to house our livings and belongings. Also to embody the spirits and values of our cultures.

From the surface, architectural trunk of Louis Vuitton symbolises the journey of visiting and the home where one “travels from”, while architectural building symbolises rooting, and in some great cases, the destination many people “travel to” to experience and witness.