Prada Epicenter London
How can Prada Brompton distinguish itself from Epicenters and Green Stores?
The Green Store is Prada’s global image. It is essentially neutral, non specific, and absolutely focused on displaying the Prada product range. The Epicenters were about challenging the safety of the Green Store.
They were site specific efforts to provide an entirely new conception of the Prada brand, which not only redefined the way the products were displayed, but also brought shoppers in contact with cultural and media content.
The Prada Brompton store, through multiple branding and cultural content, can further extent the repertoire of the Prada shopping experience.